If you read this blog a lot you know I like to approach topics from odd angles to stimulate thought. This post will be one those.
On Sunday, the first worship service after Black Friday, the biggest shopping day of the year, guess what I heard at church? This:
"Christmas is too commercialized! The reason behind the season has been lost."
And I was just bored out of my mind! How many times do we have to hear that tired old formulation, "Christmas is too commercialized"? It's getting a bit stale.
So, for a different take, let me take a moment to praise the commercialization of Christmas. I want to defend why all that shopping is a good thing.
Don't get me wrong. I think American consumerism and materialism is a great evil. And lot's of what goes on at Christmas fits this mold and should be rejected. But too many churches paint with too broad a brush when they denounce the crowded stores during the holiday season. Those crowed malls have a lot of spirituality flowing through them. And I think we should pause and recognize that fact.
Thus, before we denounce the commercialization of Christmas, let's pause to note that all those shoppers are SHOPPING FOR SOMEONE ELSE! And that is a very deep spiritual realization. All those shoppers are not thinking of themselves, they are thinking of someone else. When during the year do we spend this much time thinking about the needs and wants of the people in our lives? All that "consumerism" looks awfully unselfish to me. It warms my heart to see those crowded parking lots at the mall.
I know I'm going to venture off to the malls to shop for my wife. I'll be a part of the "consumeristic" mob. But you know what? I love, for spiritual reasons, joining that crowd. My wife will be traveling to India this Christmas season to bring encouragement, food, and medical aid to children in an orphanage. And on her Christmas list Jana has a journal and some pens to record her trip. So I'm excited about shopping for a really good journal with some good pens for her Christmas present. If that's consumeristic then feel free to denounce me from your pulpits. But I'm going shopping this Christmas!
On Black Friday my mother and father-in-law stood in line at 5:00 am in the freezing cold waiting for a store to open. Why? Because they were looking for a toy (one in limited supply) for their grandsons. True, the shopping scene on Black Friday isn't very, well, "merry", but in those crazed throngs two grandparents woke up early and stood in the cold to buy a gift for two little boys. Consumeristic? Perhaps. But that shopping is also an expression of love.
Here's my point. Don't you love giving gifts to people? Further, don't you love giving extravagant gifts to people? I do. I know we have to worry about living within our means and to think about the poor, but do we have to ALWAYS play the Scrooge and denounce the "consumerism" of Christmas? Why can't we get a sermon once in awhile about the joys of giving gifts?
Because, if I have this right, all that shopping IS the reason for the season. God gave us a gift. So we give gifts in kind. Isn't that the point? Maybe people don't explicitly connect the gift-giving with the Original Gift, but they do get the big point about Christmas: Take a moment to step outside of yourself and THINK about what someone else needs or wants.
I don't know about you, but that seems to be a very, very spiritual thing to do.
See you at the mall!
About Experimental Theology
Welcome to the blog of Richard Beck, Professor and experimental psychologist at Abilene Christian University (brief vita) and author of Unclean and The Authenticity of Faith.
The title of this space comes from two places. First, as a research psychologist I try to integrate theology with the experimental social sciences. Second, many of the essays here are theological experiments, exploratory and provisional essays that do not necessarily represent my views on matters of faith or ethics.
Experimental Theology was a 2008 Millennia Award winner and has the dual distinction of being listed as a Top Theology and Psychology blog. Essays from ET have been discussed in a variety of books -- from the geo-political The J-Curve to the ecclesial Introverts in the Church and Mere Churchianity to a national bestselling management book. Essays at ET have also been cited in articles in the Huffington Post, The Christian Chronicle, Wired and the Princeton Theological Review.
Experimental Theology is also available on the Kindle.
The title of this space comes from two places. First, as a research psychologist I try to integrate theology with the experimental social sciences. Second, many of the essays here are theological experiments, exploratory and provisional essays that do not necessarily represent my views on matters of faith or ethics.
Experimental Theology is also available on the Kindle.
Unclean & The Authenticity of Faith
"...the liveliest voice in the contemporary integration of psychology and theology..."
"...unprecedented..."
"...groundbreaking..."
"...surprising and even astonishing..."
"...deep and important..."
"...paradigm shifting..."
"...a remarkable achievement..."
"...one of the most intelligent and provocative voices in world of theology today..."
Autobiographical Posts
- Palm Sunday with the Orhtodox
- Looking Like Jesus (or a Crazy Person)
- Freedom Rider
- On Maps and Marital Spats
- Get on a Bike...and Go Slow
- Buying a Bible
- Memento Mori
- We Weren't as Good as the Muppets
- Uncle Richard and the Shark
- Growing Up Catholic
- Ghostbusting (Part 1)
- Ghostbusting (Part 2)
- My Eschatological Dog
- Meditations on Y'all
- Tex Mex and Depression Era Cuisine
- Aliens at Roswell
- Driving to Pizza House
On the Principalities and Powers
Blog Sermons
From the Prison Bible Study
Series/Essays Based on my Research
- Death and Christian Art, Part 1
- Death and Christian Art, Interlude
- Death and Christian Art, Part 2
- Death and Christian Art, Part 3
- Profanity
- Satan and the Emotional Burden of Monotheism
- Death, Gnosticism and the Incarnation
- Summer and Winter Christians
- Sinning in Your Heart
- Quest Religious Orientation
- Satan as a Functional Theodicy
- Attachment to God
- PostSecret, Part 1
- PostSecret, Part 2
- PostSecret, Part 3
- PostSecret, Part 4
- PostSecret, Part 5
The Theology of Calvin and Hobbes
The Theology of Peanuts
The Angel of the iPhone
Reflections on Gender
The Snake Handling Churches of Appalachia
How Facebook Killed the Church
Blogging about the Bible
Bonhoeffer's Letters from Prision
Civil Rights Family Trip
Hip Christianity
Demons and The Powers
- Part 1: Thinking about Demons
- Part 2: Evil and Illness in Modernity
- Part 3: Evil as Residual
- Part 4: The Language of The Powers
- Part 5: The Angels of the Nations
- Part 6: Yoder on The Powers
- Part 7: The Spirituality of The Powers
- Part 8: The Inner Aspect of Material Power
- Part 9: Stringfellow on The Powers
- Part 10: Demons in the Gosples
Judas
The Midrash of R. Crumb
Theology and Evolutionary Psychology
- Prelude: Galileo's Dilemma
- Part 1: Natural and Sexual Selection
- Part 2: On the Sweet Tooth (and Morality as Dieting)
- Interlude: Emoticons
- Part 3: Evolution and Human Sexuality
- Part 4: Sexual Jealousy
- Part 5: Kin Selection and Family Values
- Part 6: The Storge to Xenia Shift
- Part 7: Reciprocity
- Part 8: Moralistic Aggression
Scripture and Discernment
- Biblical as Sociological Stress Test
- Pawn to King 4
- Allowing God to Rage
- Poetry of a Murderer
- On Christian Communion: Killing vs. Sexuality
- Heretics and Disagreement
- Atonement: A Primer
- "The Bible says..."
- The "Yes, but..." Church
- Human Experience and the Bible
- Discernment, Part 1
- Discernment, Part 2
- Rabbinic Hedges
- Fuzzy Logic
Interacting with Good Books
- The Deliverance of God
- To Change the World
- Sexuality and the Christian Body
- I Told Me So
- The Teaching of the Twelve
- Evolving in Monkey Town
- Saved from Sacrifice: A Series
- Darwin's Sacred Cause
- Outliers
- Evil in Modern Thought, Part 1
- Evil in Modern Thought, Part 2
- Evil in Modern Thought, Part 3
- The Black Swan, Part 1
- The Black Swan, Part 2
- Rapture Ready!
- A Secular Age
- The God Who Risks
- I Am a Strange Loop, Part 1
- I Am a Strange Loop, Part 2
- I Am a Strange Loop, Part 3
- I Am a Strange Loop, Part 4
- I Am a Strange Loop, Part 5
- Christ and Horrors, Part 1
- Christ and Horrors, Part 2
- Christ and Horrors, Part 3
- The Evolution of Cooperation
- Evil
- On Apology
Moral Psychology
- Flies, Attention and Morality
- The Banality of Evil
- Regarding Sex
- The Ovens at Buchenwald
- Violence and Traffic Lights
- Defending Individualism
- Guilt and Atonement
- The Varieties of Love and Hate
- The Wicked
- Moral Foundations
- Primum non nocere
- The Moral Emotions
- The Moral Circle, Part 1
- The Moral Circle, Part 2
- Taboo Psychology
- The Morality of Mentality
- Moral Conviction
- Infrahumanization
- Holiness and Moral Grammars
Experiments in Quantitative Ecclesiology
The Theology of Everyday Life
- The Kingdom of God Will Not Be Tweeted
- Tickling
- Tattoos
- The Ethics of :-)
- On Snobbery
- Jokes
- The F-word
- Hypocrisy
- Can you sin on a deserted island?
- Ironic Christians
- Everything I learned about life I learned coaching tee-ball
- Gossip, Part 1: The Food of the Brain
- Gossip, Part 2: Evolutionary Stable Strategies
- Gossip, Part 3: The Pay it Forward World
- Sinning in Your Heart?, Part 1: The Morality of Mentality
- Moral Progress, Part 1
- Moral Progress, Part 2
- Human Nature
- Welcome
- On Humility
Dogmatism & Doubt: Curing the Religious Disease
Sticky Theology (Why is Bad Theology so Popular?)
Universal Reconciliation
George MacDonald
Alone, Suburban & Sorted
The Theology of Monsters
Original Sin: A New View
The Theology of Ugly
Orthodox Iconography
A Walk with William James
- Part 1: The Jamesian Situation
- Part 2: Habit
- Part 3: Belief as Vote
- Part 4: Pragmatism and the Emerging Church
- Part 5: Theology is a Fork
- Part 6: Ontological Emotion
- Part 7: Religious Surrender
- Part 8: Introverts at Church
- Part 9: Bubbles in the Sun
- Part 10: Ghostbusting
- Part 11: The Empirical Trace
- Part 12: Saintliness
Preparing for the Cartesian Storm (Free Will & Souls in the Age of Neuroscience)
Musings On Faith, Belief, and Doubt
- The Bait and Switch of Contemporary Christianity
- Theodicy and No Country for Old Men
- Doubt: A Diagnosis
- Faith and Modernity
- Faith after "The Cognitive Turn"
- Salvation
- The Gifts of Doubt
- A Beautiful Life
- Is Santa Claus Real?
- The Feeling of Knowing
- Practicing Christianity
- In Praise of Doubt
- Skepticism and Conviction
- Pragmatic Belief
- N-Order Complaint and Need for Cognition
The Theology of Humor
Game Theory and the Kingdom of God
Holiday Musings
- Easter Shouldn't Be Good News
- The Deeper Magic: A Good Friday Meditation
- Palm Sunday with the Orthodox
- Growing Up Catholic: A Lenten Meditation
- The Liturgical Year for Dummies
- "Watching Their Flocks at Night": An Advent Meditation
- Pentecost and Babel
- Epiphany
- Ambivalence about Lent
- On Easter and Astronomy
- Christmas & TV, Part 1: The Grinch
- Christmas & TV, Part 2: Misfits
- Christmas & TV, Part 3: Charlie Brown
- Sex Sandals and Advent
- Freud and Valentine's Day
- Existentialism and Halloween
- Halloween Redux: Talking with the Dead
The X-files: The Odd & Zany Stuff
- Jesus Would Be a Hufflepuff
- The Moral Example of Captain Jack Sparrow
- Weddings Real, Imagined and Yet to Come
- Michelangelo and Neuroanatomy
- Believing in Bigfoot
- The Kingdom of God as Improv and Flash Mob
- 2012 and the End of the World
- Chocolate Jesus
- The Polar Express and the Uncanny Valley
- Why the Anti-Christ Is an Idiot
- On Harry Potter and Vampire Movies

While I agree to some extent, I think our giving tends to be very shallow. When I'm out buying gifts (usually shopping online), I'm simply thinking about what the other person wants and what price level of a gift I need to give to maintain a good relationship with someone. Maybe it's just me...
Of course, there are also people (me) who use the holiday simply to stock up on cheaper stuff for themselves.
But I agree with what you're saying. I think we could use a little more preaching on the relational values of gifts and investing in other people.
Charming post. I too enjoy giving gifts, very much, and even get a perverse pleasure from all the rushing around. I like christmas songs and decorations, I'm definitely not a scrooge. Festivity is good. Color, life, vibrant interest in others is good. etc... etc...
Where I differ from you is the marketing and massive sales efforts of these companies tends to turn my stomach. Some of the ads I've heard this season are so cynical they make me very depressed. There is no sense of spirituality as you describe, but a naked attempt to rape your wallet as efficiently as possible. Furthermore, far too many people mistake the act of shopping and gift-giving for the actual act of love it is intended to symbolize. I have family members who feel that the proof of their love is dependent on the quality (read cost) of gift they give me, and that is saddening too.
Amen for gifts. Boo for cynical manipulation of a good impulse and mistaking symbolic acts for the meaning they are meant to convey.
All those people are shopping for someone else because they're forced to do so. Christmas is a big pile of crock :)
Bah Humbug! Bah bah bah!!!!
Daniel and Aric,
I think you probably know I wholly agree with you.
Sue,
Now who needs a little visit from Jacob Marley? :-)
Get me a visit from Bob Marley instead, and I will reconsider :)
You'll have to pardon me. I am in a detox at the moment, and the die-off effect is invading my brain, turning me Satanic, making me be nasty and premenstrual when I'm not even premenstrual. It's kinda fun in a ghoulish kinda way :)
The Child's Play organization is a way to give back to sick children all over the nation. It's mainly a Gaming charity sponsored by a gaming comic called Penny Arcade. www.penny-arcade.com
I'm sure they wouldn't mind if you donated. :) Just click on a hospital and buy something on its wishlist.
http://www.childsplaycharity.org/
Sue,
Hey, a Bob Marley Christmas would be great!
No worries about your comments. I love them. In fact, I take them very seriously. Ever since my Thanksgiving post you've got me wondering, "Maybe I am the anti-Christ and don't even know it...."
Best,
Richard
Dr. Beck, I'm sure most evangelical Christians would have a pretty easy job at confirming you're the anti-christ. Don't let it stop you, though.
Hey Richard,
Thanks for this insight. I tend to feel a lot like Sue. But you have given me something to think about and perhaps when I do go out shopping for my loved ones I'll think about what you said and I'm sure it will lift my spirit. Merry Chrisitmas!
The only problem with your views, Mr. Beck, is that, in the true spirit of Jesus (and I'm referring to the Beatitudes here), wouldn't we be buying things people needed for people that actually need them? Most people I talk to are tired of Christmas, and the Cynic inside me says that the only reason people buy others gifts is to fulfill half the ritual (the other half being RECEIVING gifts).
Before there was capitalism, before there was Christmas, even before there was money, there was gift exchange. It just seems to be part of being a human being. So maybe we shouldn't look too hard for either God or Satan in it.
Relatedly, a Presbyterian pastor blogger recently wrote that he's scrapping the anti-consumerism sermons this year and instead will urge people to be grateful for what they have. He may be onto something.
http://marvinlindsay.typepad.com/avdat/2007/11/technology-is-w.html