In Praise of Christmas Shopping

If you read this blog a lot you know I like to approach topics from odd angles to stimulate thought. This post will be one those.

On Sunday, the first worship service after Black Friday, the biggest shopping day of the year, guess what I heard at church? This:

"Christmas is too commercialized! The reason behind the season has been lost."

And I was just bored out of my mind! How many times do we have to hear that tired old formulation, "Christmas is too commercialized"? It's getting a bit stale.

So, for a different take, let me take a moment to praise the commercialization of Christmas. I want to defend why all that shopping is a good thing.

Don't get me wrong. I think American consumerism and materialism is a great evil. And lot's of what goes on at Christmas fits this mold and should be rejected. But too many churches paint with too broad a brush when they denounce the crowded stores during the holiday season. Those crowed malls have a lot of spirituality flowing through them. And I think we should pause and recognize that fact.

Thus, before we denounce the commercialization of Christmas, let's pause to note that all those shoppers are SHOPPING FOR SOMEONE ELSE! And that is a very deep spiritual realization. All those shoppers are not thinking of themselves, they are thinking of someone else. When during the year do we spend this much time thinking about the needs and wants of the people in our lives? All that "consumerism" looks awfully unselfish to me. It warms my heart to see those crowded parking lots at the mall.

I know I'm going to venture off to the malls to shop for my wife. I'll be a part of the "consumeristic" mob. But you know what? I love, for spiritual reasons, joining that crowd. My wife will be traveling to India this Christmas season to bring encouragement, food, and medical aid to children in an orphanage. And on her Christmas list Jana has a journal and some pens to record her trip. So I'm excited about shopping for a really good journal with some good pens for her Christmas present. If that's consumeristic then feel free to denounce me from your pulpits. But I'm going shopping this Christmas!

On Black Friday my mother and father-in-law stood in line at 5:00 am in the freezing cold waiting for a store to open. Why? Because they were looking for a toy (one in limited supply) for their grandsons. True, the shopping scene on Black Friday isn't very, well, "merry", but in those crazed throngs two grandparents woke up early and stood in the cold to buy a gift for two little boys. Consumeristic? Perhaps. But that shopping is also an expression of love.

Here's my point. Don't you love giving gifts to people? Further, don't you love giving extravagant gifts to people? I do. I know we have to worry about living within our means and to think about the poor, but do we have to ALWAYS play the Scrooge and denounce the "consumerism" of Christmas? Why can't we get a sermon once in awhile about the joys of giving gifts?

Because, if I have this right, all that shopping IS the reason for the season. God gave us a gift. So we give gifts in kind. Isn't that the point? Maybe people don't explicitly connect the gift-giving with the Original Gift, but they do get the big point about Christmas: Take a moment to step outside of yourself and THINK about what someone else needs or wants.

I don't know about you, but that seems to be a very, very spiritual thing to do.

See you at the mall!

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11 thoughts on “In Praise of Christmas Shopping”

  1. While I agree to some extent, I think our giving tends to be very shallow. When I'm out buying gifts (usually shopping online), I'm simply thinking about what the other person wants and what price level of a gift I need to give to maintain a good relationship with someone. Maybe it's just me...

    Of course, there are also people (me) who use the holiday simply to stock up on cheaper stuff for themselves.

    But I agree with what you're saying. I think we could use a little more preaching on the relational values of gifts and investing in other people.

  2. Charming post. I too enjoy giving gifts, very much, and even get a perverse pleasure from all the rushing around. I like christmas songs and decorations, I'm definitely not a scrooge. Festivity is good. Color, life, vibrant interest in others is good. etc... etc...

    Where I differ from you is the marketing and massive sales efforts of these companies tends to turn my stomach. Some of the ads I've heard this season are so cynical they make me very depressed. There is no sense of spirituality as you describe, but a naked attempt to rape your wallet as efficiently as possible. Furthermore, far too many people mistake the act of shopping and gift-giving for the actual act of love it is intended to symbolize. I have family members who feel that the proof of their love is dependent on the quality (read cost) of gift they give me, and that is saddening too.

    Amen for gifts. Boo for cynical manipulation of a good impulse and mistaking symbolic acts for the meaning they are meant to convey.

  3. All those people are shopping for someone else because they're forced to do so. Christmas is a big pile of crock :)

    Bah Humbug! Bah bah bah!!!!

  4. Get me a visit from Bob Marley instead, and I will reconsider :)

    You'll have to pardon me. I am in a detox at the moment, and the die-off effect is invading my brain, turning me Satanic, making me be nasty and premenstrual when I'm not even premenstrual. It's kinda fun in a ghoulish kinda way :)

  5. The Child's Play organization is a way to give back to sick children all over the nation. It's mainly a Gaming charity sponsored by a gaming comic called Penny Arcade. www.penny-arcade.com

    I'm sure they wouldn't mind if you donated. :) Just click on a hospital and buy something on its wishlist.

    http://www.childsplaycharity.org/

  6. Sue,
    Hey, a Bob Marley Christmas would be great!

    No worries about your comments. I love them. In fact, I take them very seriously. Ever since my Thanksgiving post you've got me wondering, "Maybe I am the anti-Christ and don't even know it...."
    Best,
    Richard

  7. Hey Richard,
    Thanks for this insight. I tend to feel a lot like Sue. But you have given me something to think about and perhaps when I do go out shopping for my loved ones I'll think about what you said and I'm sure it will lift my spirit. Merry Chrisitmas!

  8. The only problem with your views, Mr. Beck, is that, in the true spirit of Jesus (and I'm referring to the Beatitudes here), wouldn't we be buying things people needed for people that actually need them? Most people I talk to are tired of Christmas, and the Cynic inside me says that the only reason people buy others gifts is to fulfill half the ritual (the other half being RECEIVING gifts).

  9. Before there was capitalism, before there was Christmas, even before there was money, there was gift exchange. It just seems to be part of being a human being. So maybe we shouldn't look too hard for either God or Satan in it.

    Relatedly, a Presbyterian pastor blogger recently wrote that he's scrapping the anti-consumerism sermons this year and instead will urge people to be grateful for what they have. He may be onto something.

    http://marvinlindsay.typepad.com/avdat/2007/11/technology-is-w.html

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