Targeting the Dove Sellers

All four gospels recount Jesus clearing the temple in Jerusalem. A provocative act that seemed to seal his fate during the Passover Week.

Three of the four gospels note that Jesus targeting a particular group when we cleared the temple. The dove sellers.
Mark 11.15-17
On reaching Jerusalem, Jesus entered the temple courts and began driving out those who were buying and selling there. He overturned the tables of the money changers and the benches of those selling doves, and would not allow anyone to carry merchandise through the temple courts. And as he taught them, he said, “Is it not written: ‘My house will be called a house of prayer for all nations’? But you have made it ‘a den of robbers.’”

Matthew 21.12-13
Jesus entered the temple courts and drove out all who were buying and selling there. He overturned the tables of the money changers and the benches of those selling doves. “It is written,” he said to them, “‘My house will be called a house of prayer,’ but you are making it ‘a den of robbers.’”

John 2.13-16
When it was almost time for the Jewish Passover, Jesus went up to Jerusalem. In the temple courts he found people selling cattle, sheep and doves, and others sitting at tables exchanging money. So he made a whip out of cords, and drove all from the temple courts, both sheep and cattle; he scattered the coins of the money changers and overturned their tables. To those who sold doves he said, “Get these out of here! Stop turning my Father’s house into a market!” 
Jesus also targeted the money changers. But for this post I want to focus on the dove sellers. Why target these people and these transactions?

As most know, the preferred sacrifice to be offered at the temple was a lamb. But a provision is made in the Levitical code for the poor:
Leviticus 5.7
Anyone who cannot afford a lamb is to bring two doves or two young pigeons to the Lord as a penalty for their sin—one for a sin offering and the other for a burnt offering.
By going after the dove sellers we see Jesus directly attacking the group who were having economic dealings with the poor. When the poor would go to the temple they would head for the dove sellers.

The point being, while we know that Jesus was upset about economic exploitation going on in the temple, his focus on the dove sellers sharpens the message and priorities. Jesus doesn't, for instance, go after the sellers of lambs. Jesus's anger is stirred at the way the poor are being treated and economically exploited.

That is what causes Jesus to engage in a protest action that shuts down the financial system of the city during the annual peak of its commercial activity, where he "would not allow anyone to carry merchandise through the temple courts" during the Passover week. An action akin to shutting down the Wall Street trading floor or shopping during Black Friday.

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