You will recall that the goal of the secret coding I discussed in my last post was to set the stage to test a variety of questions about PostSecret. Specifically, is PostSecret sensationalized?
Again, PostSecret may be selecting only the most provocative of secrets to boost website hits or book sales. So this seems an important issue to explore. But how could we go about testing this question?
Basically, what we needed was a comparison sample of unselected secrets. Again, all the PostSecrets the public ever gets to see have been selected by Frank Warren and his associates. What my research group needed was a sampling of secrets that had not undergone a selection procedure. Once this unselected sample was obtained we could code those secrets and compare the content between the unselected and selected (PostSecret) samples to see if there were any differences in content. For the purposes of this study we defined "sensationalized" as content with sexual or mental health (e.g., abuse, drug use, trauma, suicide) themes. That is, PostSecret would be considered sensationalized if it published more sexual or mental health content relative to a comparison sample where no picking and choosing had occurred.
Great idea, but where to get this sample of unselected secrets? We tried three approaches.
First, I sent letter to Frank Warren describing the project and asking for his participation. Basically, we asked if he might supply us copies of a few hundred of the secrets he had received that he never published. In short, we wanted to see a sample of the secrets that didn't make the posting/publishing cut to see if the content of those secrets differed from those that did get posted/published.
Outcome: Warren never answered. On to the next idea.
Second, while we waited for Warren to answer we tried to collect our own sample of secrets. We started a project called YourSecret, launched its Facebook group, and asked acquaintances of ours and people who attended a presentation of ours to send in their secret to a P.O. Box. We did get some participation, aided by a school newspaper article, but not enough for a comparative sample. The secrets we obtained can be seen at the YourSecret Facebook site.
So, we were foiled again. On to the next idea.
Third, at the start of the project the students and I joined the official PostSecret Facebook group. There we noted that people were uploading hundreds of digital postcards sharing their secrets. Best of all for our purposes, these uploads are unselected. Any member of the Facebook group can upload a digital postcard. We had our comparative sample.
Given that Facebook is generally populated by high school and college students, we selected the My Secret publication as our sample of PostSecrets. (My Secret is devoted to the secrets of highschool and college age persons.) The My Secret book had 188 secrets so we randomly selected 188 secrets from the PostSecret fan site. We then coded the Facebook secrets just as we had all the My Secret secrets. We then ran statistical comparisons across all content themes, particularly looking at the sexual and mental health codes.
The Verdict? PostSecret doesn't appear to be sensationalized.
That is, when we compared the selected secrets in My Secret to the freely uploaded content on the Facebook site we saw no more sexual or mental health content in the for-profit PostSecret publication relative to the unselected sample.
We did, however, see a different kind of selection bias. Specifically, we found significantly more Relational codes in the Facebook sample compared to the PostSecret publication. An analysis of the Relational subcodes revealed that many of these relational codes were of the Romantic Anxiety and Unrequited variety. In short, the Facebook secrets were more romantically sappy and maudlin. If Frank Warren has a selection bias it seems he's keeping a cap on this kind of submitted content. Perhaps for good reason. Teens can be a bit, well, romantically histrionic.
To conclude, we found no evidence that PostSecret is consciously selecting the most sensationalized secrets to create more web hits or sales. Of course, this conclusion is tempered by one major limitation. Namely that the Facebook fan site is populated by people who regularly consume PostSecret. Consequently, these fans may be imitating the content they find in PostSecret. That is, a copycat effect may be in play. This possibility, a very reasonable one, should be kept in mind.
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Richard Beck
Welcome to the blog of Richard Beck, author and professor of psychology at Abilene Christian University (beckr@acu.edu).
The Theology of Faërie
The Little Way of St. Thérèse of Lisieux
The William Stringfellow Project (Ongoing)
Autobiographical Posts
- On Discoveries in Used Bookstores
- Two Brothers and Texas Rangers
- Visiting and Evolving in Monkey Town
- Roller Derby Girls
- A Life With Bibles
- Wearing a Crucifix
- Morning Prayer at San Buenaventura Mission
- The Halo of Overalls
- Less
- The Farmer's Market
- Subversion and Shame: I Like the Color Pink
- The Bureaucrat
- Uncle Richard, Vampire Hunter
- Palm Sunday with the Orthodox
- On Maps and Marital Spats
- Get on a Bike...and Go Slow
- Buying a Bible
- Memento Mori
- We Weren't as Good as the Muppets
- Uncle Richard and the Shark
- Growing Up Catholic
- Ghostbusting (Part 1)
- Ghostbusting (Part 2)
- My Eschatological Dog
- Tex Mex and Depression Era Cuisine
- Aliens at Roswell
On the Principalities and Powers
- Christ and the Powers
- Why I Talk about the Devil So Much
- The Preferential Option for the Poor
- The Political Theology of Les Misérables
- Good Enough
- On Anarchism and A**holes
- Christian Anarchism
- A Restless Patriotism
- Wink on Exorcism
- Images of God Against Empire
- A Boredom Revolution
- The Medal of St. Benedict
- Exorcisms are about Economics
- "Scooby-Doo, Where Are You?"
- "A Home for Demons...and the Merchants Weep"
- Tales of the Demonic
- The Ethic of Death: The Policies and Procedures Manual
- "All That Are Here Are Humans"
- Ears of Stone
- The War Prayer
- Letter from a Birmingham Jail
Experimental Theology
- Eucharistic Identity
- Tzimtzum, Cruciformity and Theodicy
- Holiness Among Depraved Christians: Paul's New Form of Moral Flourishing
- Empathic Open Theism
- The Victim Needs No Conversion
- The Hormonal God
- Covenantal Substitutionary Atonement
- The Satanic Church
- Mousetrap
- Easter Shouldn't Be Good News
- The Gospel According to Lady Gaga
- Your God is Too Big
From the Prison Bible Study
- The Philosopher
- God's Unconditional Love
- There is a Balm in Gilead
- In Prison With Ann Voskamp
- To Make the Love of God Credible
- Piss Christ in Prison
- Advent: A Prison Story
- Faithful in Little Things
- The Prayer of Jabez
- The Prayer of Willy Brown
- Those Old Time Gospel Songs
- I'll Fly Away
- Singing and Resistence
- Where the Gospel Matters
- Monday Night Bible Study (A Poem)
- Living in Babylon: Reading Revelation in Prison
- Reading the Beatitudes in Prision
- John 13: A Story from the Prision Study
- The Word
Series/Essays Based on my Research
The Theology of Calvin and Hobbes
The Theology of Peanuts
The Snake Handling Churches of Appalachia
Eccentric Christianity
- Part 1: A Peculiar People
- Part 2: The Eccentric God, Transcendence and the Prophetic Imagination
- Part 3: Welcoming God in the Stranger
- Part 4: Enchantment, the Porous Self and the Spirit
- Part 5: Doubt, Gratitude and an Eccentric Faith
- Part 6: The Eccentric Economy of Love
- Part 7: The Eccentric Kingdom
The Fuller Integration Lectures
Blogging about the Bible
- Unicorns in the Bible
- "Let My People Go!": On Worship, Work and Laziness
- The True Troubler
- Stumbling At Just One Point
- The Faith of Demons
- The Lord Saw That She Was Not Loved
- The Subversion of the Creator God
- Hell On Earth: The Church as the Baptism of Fire and the Holy Spirit
- The Things That Make for Peace
- The Lord of the Flies
- On Preterism, the Second Coming and Hell
- Commitment and Violence: A Reading of the Akedah
- Gain Versus Gift in Ecclesiastes
- Redemption and the Goel
- The Psalms as Liberation Theology
- Control Your Vessel
- Circumcised Ears
- Forgive Us Our Trespasses
- Doing Beautiful Things
- The Most Remarkable Sequence in the Bible
- Targeting the Dove Sellers
- Christus Victor in Galatians
- Devoted to Destruction: Reading Cherem Non-Violently
- The Triumph of the Cross
- The Threshing Floor of Araunah
- Hold Others Above Yourself
- Blessed are the Tricksters
- Adam's First Wife
- I Am a Worm
- Christus Victor in the Lord's Prayer
- Let Them Both Grow Together
- Repent
- Here I Am
- Becoming the Jubilee
- Sermon on the Mount: Study Guide
- Treat Them as a Pagan or Tax Collector
- Going Outside the Camp
- Welcoming Children
- The Song of Lamech and the Song of the Lamb
- The Nephilim
- Shaming Jesus
- Pseudepigrapha and the Christian Witness
- The Exclusion and Inclusion of Eunuchs
- The Second Moses
- The New Manna
- Salvation in the First Sermons of the Church
- "A Bloody Husband"
- Song of the Vineyard
Bonhoeffer's Letters from Prision
Civil Rights History and Race Relations
- The Gospel According to Ta-Nehisi Coates (Six Part Series)
- Bus Ride to Justice: Toward Racial Reconciliation in the Churches of Christ
- Black Heroism and White Sympathy: A Reflection on the Charleston Shooting
- Selma 50th Anniversary
- More Than Three Minutes
- The Passion of White America
- Remembering James Chaney, Michael Schwerner and Andrew Goodman
- Will Campbell
- Sitting in the Pews of Ebeneser Baptist Church
- MLK Bedtime Prayer
- Freedom Rider
- Mountiantop
- Freedom Summer
- Civil Rights Family Trip 1: Memphis
- Civil Rights Family Trip 2: Atlanta
- Civil Rights Family Trip 3: Birmingham
- Civil Rights Family Trip 4: Selma
- Civil Rights Family Trip 5: Montgomery
Hip Christianity
The Charism of the Charismatics
Would Jesus Break a Window?: The Hermeneutics of the Temple Action
Being Church
- Instead of a Coffee Shop How About a Laundromat?
- A Million Boring Little Things
- A Prayer for ISIS
- "The People At Our Church Die A Lot"
- The Angel of Freedom
- Washing Dishes at Freedom Fellowship
- Where David Plays the Tambourine
- On Interruptibility
- Mattering
- This Ritual of Hallowing
- Faith as Honoring
- The Beautiful
- The Sensory Boundary
- The Missional and Apostolic Nature of Holiness
- Open Commuion: Warning!
- The Impurity of Love
- A Community Called Forgiveness
- Love is the Allocation of Our Dying
- Freedom Fellowship
- Wednesday Night Church
- The Hands of Christ
- Barbara, Stanley and Andrea: Thoughts on Love, Training and Social Psychology
- Gerald's Gift
- Wiping the Blood Away
- This Morning Jesus Put On Dark Sunglasses
- The Only Way I Know How to Save the World
- Renunciation
- The Reason We Gather
- Anointing With Oil
- Incarnations of God's Mercy
Exploring Preterism
Scripture and Discernment
- Owning Your Protestantism: We Follow Our Conscience, Not the Bible
- Emotional Intelligence and Sola Scriptura
- Songbooks vs. the Psalms
- Biblical as Sociological Stress Test
- Cookie Cutting the Bible: A Case Study
- Pawn to King 4
- Allowing God to Rage
- Poetry of a Murderer
- On Christian Communion: Killing vs. Sexuality
- Heretics and Disagreement
- Atonement: A Primer
- "The Bible says..."
- The "Yes, but..." Church
- Human Experience and the Bible
- Discernment, Part 1
- Discernment, Part 2
- Rabbinic Hedges
- Fuzzy Logic
Interacting with Good Books
- Christian Political Witness
- The Road
- Powers and Submissions
- City of God
- Playing God
- Torture and Eucharist
- How Much is Enough?
- From Willow Creek to Sacred Heart
- The Catonsville Nine
- Daring Greatly
- On Job (Gutiérrez)
- The Selfless Way of Christ
- World Upside Down
- Are Christians Hate-Filled Hypocrites?
- Christ and Horrors
- The King Jesus Gospel
- Insurrection
- The Bible Made Impossible
- The Deliverance of God
- To Change the World
- Sexuality and the Christian Body
- I Told Me So
- The Teaching of the Twelve
- Evolving in Monkey Town
- Saved from Sacrifice: A Series
- Darwin's Sacred Cause
- Outliers
- A Secular Age
- The God Who Risks
Moral Psychology
- The Dark Spell the Devil Casts: Refugees and Our Slavery to the Fear of Death
- Philia Over Phobia
- Elizabeth Smart and the Psychology of the Christian Purity Culture
- On Love and the Yuck Factor
- Ethnocentrism and Politics
- Flies, Attention and Morality
- The Banality of Evil
- The Ovens at Buchenwald
- Violence and Traffic Lights
- Defending Individualism
- Guilt and Atonement
- The Varieties of Love and Hate
- The Wicked
- Moral Foundations
- Primum non nocere
- The Moral Emotions
- The Moral Circle, Part 1
- The Moral Circle, Part 2
- Taboo Psychology
- The Morality of Mentality
- Moral Conviction
- Infrahumanization
- Holiness and Moral Grammars
The Purity Psychology of Progressive Christianity
The Theology of Everyday Life
- Self-Esteem Through Shaming
- Let Us Be the Heart Of the Church Rather Than the Amygdala
- Online Debates and Stages of Change
- The Devil on a Wiffle Ball Field
- Incarnational Theology and Mental Illness
- Social Media as Sacrament
- The Impossibility of Calvinistic Psychotherapy
- Hating Pixels
- Dress, Divinity and Dumbfounding
- The Kingdom of God Will Not Be Tweeted
- Tattoos
- The Ethics of :-)
- On Snobbery
- Jokes
- Hypocrisy
- Everything I learned about life I learned coaching tee-ball
- Gossip, Part 1: The Food of the Brain
- Gossip, Part 2: Evolutionary Stable Strategies
- Gossip, Part 3: The Pay it Forward World
- Human Nature
- Welcome
- On Humility
Jesus, You're Making Me Tired: Scarcity and Spiritual Formation
A Progressive Vision of the Benedict Option
George MacDonald
Jesus & the Jolly Roger: The Kingdom of God is Like a Pirate
Alone, Suburban & Sorted
The Theology of Monsters
The Theology of Ugly
Orthodox Iconography
Musings On Faith, Belief, and Doubt
- The Meanings Only Faith Can Reveal
- Pragmatism and Progressive Christianity
- Doubt and Cognitive Rumination
- A/theism and the Transcendent
- Kingdom A/theism
- The Ontological Argument
- Cheap Praise and Costly Praise
- god
- Wired to Suffer
- A New Apologetics
- Orthodox Alexithymia
- High and Low: The Psalms and Suffering
- The Buddhist Phase
- Skilled Christianity
- The Two Families of God
- The Bait and Switch of Contemporary Christianity
- Theodicy and No Country for Old Men
- Doubt: A Diagnosis
- Faith and Modernity
- Faith after "The Cognitive Turn"
- Salvation
- The Gifts of Doubt
- A Beautiful Life
- Is Santa Claus Real?
- The Feeling of Knowing
- Practicing Christianity
- In Praise of Doubt
- Skepticism and Conviction
- Pragmatic Belief
- N-Order Complaint and Need for Cognition
Holiday Musings
- Everything I Learned about Christmas I Learned from TV
- Advent: Learning to Wait
- A Christmas Carol as Resistance Literature: Part 1
- A Christmas Carol as Resistance Literature: Part 2
- It's Still Christmas
- Easter Shouldn't Be Good News
- The Deeper Magic: A Good Friday Meditation
- Palm Sunday with the Orthodox
- Growing Up Catholic: A Lenten Meditation
- The Liturgical Year for Dummies
- "Watching Their Flocks at Night": An Advent Meditation
- Pentecost and Babel
- Epiphany
- Ambivalence about Lent
- On Easter and Astronomy
- Sex Sandals and Advent
- Freud and Valentine's Day
- Existentialism and Halloween
- Halloween Redux: Talking with the Dead
The Offbeat
- Batman and the Joker
- The Theology of Ugly Dolls
- Jesus Would Be a Hufflepuff
- The Moral Example of Captain Jack Sparrow
- Weddings Real, Imagined and Yet to Come
- Michelangelo and Neuroanatomy
- Believing in Bigfoot
- The Kingdom of God as Improv and Flash Mob
- 2012 and the End of the World
- The Polar Express and the Uncanny Valley
- Why the Anti-Christ Is an Idiot
- On Harry Potter and Vampire Movies