The Responsibility Project (TIIII #10)

If you are a regular reader here you know I like the Liberty Mutual Responsibility videos. The first video appeared in 2006:



That video was followed up with this one:



This summer a third 30-second commercial aired during the Summer Olympics:



Well, apparently, the public reaction to these commercials has prompted Liberty Mutual to launch the The Responsibility Project website. The goal of the website is to prompt discussion about what "responsibility" means and looks like. A core feature of the dialogue at the website are video shorts that meditate on the issue of responsibility. Below is one of my favorites. I love the video's analysis of intra-office pettiness and how simple gestures of kindness and responsibility can humanize an inhuman workplace environment:



Of course, Liberty Mutual might be a totally corrupt company, but I like the sentiments of the commercials and the ideas behind many of the videos at the The Responsibility Project.

(Note: For regular readers, TIIII stands for the Things I'm Interested In Installment series. This TIIII is #10 in the ongoing series.)