Be sure to read the comments to the Freakonomics post on faking religious belief. Working on a college campus, where Christianity has a certain social and dating cachet, this comment from "Matt" jumped out at me:
Must be something about Texas. The faking is especially prominent in the dating scene here. A girl I know started going to church to meet guys, and I asked her how it went. She said, “They were all there for the wrong reason, too.”
